Ray Benardinelli: Hello Physical Therapy Business Builders. I am so pumped for this one today.
Today I'm going to have Mr. Greg Todd as our guest. I am so excited. Greg has made an impact on me and many others.
There we are, Greg. How are you today?
Greg Todd: I'm doing wonderful. Life is good. Helping people. After this, go on a date with my queen. We're good, man.
RB: Nice. The reason that I really wanted to have you on, other than I love talking to you, is I wanted to talk to you about coaching. You and I had this discussion before, I was very hesitant to do it like you and I had talked a couple of years back and I was like “Coaching, I don't really think I need that.”
It kind of took a big move for me to hop in and actually say, “Okay, I want somebody to coach me.” To jump in and say, “I need coaching.”
First, when did you make that leap? When did you start saying, “I need somebody to coach me. I need somebody to start influencing me.”
GT: I've always known that coaching was beneficial. I just watched the greats at every sport, at every profession, at every line of work. And all the greats had one thing in common, whether it was when I was under WTA and ATP Tour, it was a business, or even in school: they were all coached.
So, I knew that like always said. Michael Jordan is the greatest basketball player of all time and he has a coach, Phil Jackson. Then there’s Roger Federer. There was actually a time when I was on the tour, and Roger didn't have a coach for about two months. But Roger Federer is doing things that no other tennis player has ever done.
So why does he need a coach and his coach was not a better player than him? It's because we could see so many of the issues in people but we can't see them in ourselves, and the people that are great only want to be greater. The true greats want to be greater.
And you will take any edge. Anything I can get to make me better, I'm going to use. I've always believed in coaching.
The key is, what did I need to be coached on? I have found different people for different areas of my life that I need to be coached on. And I've just become that for many people as well.
I just have a lot of different experiences. I'm in business but business is not my life. This is a part of my life.
I’ve used business to be able to basically create the lifestyle and the family interaction and investment that I want. And I've used business to buy back a lot of my time. And as I build businesses, I lose my time again.
And then I need coaches to help me say, “Oh, my gosh, you just took this business to this level. Crap, I’m now in the business again. Hey, coach! Help me get out of the business.” That's really what it is.
I’m a coach. I'm a mentor. I'm a business owner. I'm a dad. I'm a husband.
I take all those roles super seriously. If I want to be great at all of them -- I'm not interested in being good at one thing and I'm interested to be great at everything that I care for -- I need coaches and that’s it.
RB: Right. Now that you're coaching and you're coaching large numbers of people, what influence does your coach have on what you're coaching now? On the things that you're coaching right now, how does it affect it? How does that work for you?
GT: I can't see. It's very difficult when you're in it. People say, “Oh, my gosh! Look at what you're doing in healthcare. Look who's doing here…” It's very difficult for me to have a bird's eye view on what it is that I'm doing.
I'm in the moment of doing something that I'm doing. I'm not thinking of what it's doing for healthcare, or this or that. I'm just doing what I do.
Right now, I'm spending time at Ray. That's it. And then after this, I'm going to spend time with Carrie. And earlier today, I spent time with 10 different people. And that's really it.
So the thing is, I have one coach that gives me a bird's eye view on my entire business. And then I have another coach that gives me help with how I'm delivering my message, how I'm putting myself out there, and what other ways I can distribute my message to people.
I have a coach that helps me strictly with my finances. Keeping me financially competent and how I could make these businesses work in my favor instead of working against me, a.k.a Beat the Tax Man.
I have a coach that understands my other businesses where I am basically running these businesses remotely. I need to be able to become a leader and stay as an effective leader but do it all remotely. There's just so many different aspects of my life.
Now, I have my first real mentor who understands that I don't really care how much money I make. At this point, I'm set pretty much for life. And that's been the case for two years. I'm pretty good, but I do realize that I have a certain unique set of experiences.
I have gifts that can help a lot of people but I don't want to help them sacrificing my family. So help me figure this out, because I feel this pull towards the people. But I feel this pull towards my family and I don't want my family to ever hate the people for them taking up my time.
So my coaches help me with that. That's what I have. I just have different problems, just like everybody else. And I have coaches helping me solve those problems.
RB: I love that idea that you have people who are specialized in each aspect. They do look to different people for different things. Somebody who is great at one thing, like finance, might not be great at getting your message out. So you have to look to different people for different things.
How do you put your team of coaches together? How did that happen? Or was it just happenstance?
GT: No. It's me in a constant state of learning. Here's where I'm at today. How I do it today is a little bit different than how I did it six or seven years ago. But today, I am an avid learner.
I'm constantly looking for new things to learn, new things to absorb and digest, and whatnot. If I hear something from someone and they resonate with me, I can feel it -- whether it's through a book, whether it's someone speaking on a stage, or whether it's me being someone referring another person to me.
Basically, what I do is I will tell that coach or that person who I want to coach me, “Here's the deal: money is not an issue for me anymore.”
“How can I get into your life?”
“I don't want to just look. Give me a day of your time. What is it going to cost? $10,000, $5,000 or $50,000? Give me a day of your time. And I want to be able to pick your brain in this situation.
Trust me, I don't want you to hold my hand. I don't want to call you every minute. I really don't even want to call you. I just want a day of your time to be able to figure out what I am missing. Just look, this is what I'm doing. Is there anything that you think I'm missing?”
“Man, I think you're doing everything good.”
“Okay, cool. All right, what do I need to pay for that? Because time is everything to me, I need to learn as fast as I can. I want it for my particular situation. And I'm willing to pay whatever I need to pay in order to get that.”
RB: Right. What advice do you have for somebody who might not be in that situation or who might not have the money to walk up to somebody and say, “Hey, I want you to be my coach. What do I need to do to get part of your time?”
GT: Well, I think most people have access to money. It just might not be worth it for you. You might not have the value in it.
Time is very important to me. It's been important to me for a long time. I was paying coaches but I didn't have the money. The first thing you have to say to yourself is, “How valuable is time?”
If time is not that valuable to you, honestly, there's some great news: there's this thing called YouTube and there's podcast. You can learn so many amazing things from those platforms. You might waste hours upon hours on information that you really didn't need to propel you to the next step.
If time is not a big deal to you, then honestly, you can get stuff for free. Shoot for me. I got like 800 to 870 videos or something like that on YouTube. I got like 500 podcast episodes. And not just me, there's so many other people out there that are very knowledgeable in their line of work, that habit.
But even when I didn't have money, time was very valuable to me. I borrowed money in order to learn the things that I needed to learn because I did not want to spend unnecessary time mastering the thing that I needed to do to propel myself forward.
So going back to your question, I think the question needs to be reframed for those that are listening:
How valuable is time to you?
If it's not extremely valuable, then go ahead and find free resources of the person that you want to work with. If it's kind of valuable but it's not too valuable, go ahead and see if that person has a book. If you learn better through audio and through watching someone, see if that person has a course.
And then if your time is super valuable, see if you can buy that person's time or get into that person's life. Usually it's going to cost money, but it has to do more with your time. That's it.
RB: Right. Well, time, we only have so much of it. There's so much in a day and you're trying to squeeze as much as you can out of it.
GT: That's the only thing that I can't get back. So you’ve got to understand this rate. I was struggling with some serious health problems about eight years ago, when you are flat on your a**, your wife thinks you're dead, and you come to consciousness.
And there's just people screaming and screaming, I just see people all around me, ambulance, and this and that or whatnot. I just have a bit more urgency than most people I am. I don't know if I have another week left.
You see, like for me, there's urgency that most people don't have. Most of us just like, “Look, I can take my time, I can take my time.” And that's totally fine.
Maybe if that never happened to me, maybe I wouldn't behave the way that I do. Maybe I wouldn't operate the way that I do. Like this year, I've spent over $180,000 on coaching.
I realized I have the most incredible opportunity in front of me today. And I'm not trying to take 20 years to do it. I'm trying to do it in five.
And so I'm willing to spend a crap load of money in order to figure out how to do this. And then on top of it, I don't know how much time I have left. I took my kids out of school, so we could spend as much time with each other.
I literally am living my life, like I'm going to die next week. That's how I live my life. That's probably why I get more stuff done than everybody else.
I respect my time more than others. It's just like this is it. I spend the money, I do whatever I need to do. And I'm not saying other people have to do that. I'm just saying, you just have to decide how valuable time is.
You have all the time in the world, take your time. If you believe you have it all, then take your time, read books, go on YouTube, and just do whatever you gotta do by all that stuff is going to help. It is going to help. It's just how urgent your situation is. It's really it.
RB: Okay, so any tips for picking a coach? What do you look for in a coach? What are the qualities that you look for in a coach? And how do you go about deciding if somebody is right for you?
I know you’ve said they kind of speak to you. If you listen to him on stage or if you're reading a book, it kind of just speaks to you. Is there any criteria other than that which you use for selecting a coach?
GT: I think we all have this God-given intuition. And besides me doing lots of just research on the person, I think that you have to use your intuition as well. For me, and I think for many of us, and I'm going to throw this question back to you: do I want to be able to turn the movement that I'm currently a part of into a $50M movement, by any means necessary? No.
I’ve got to be honest with you, there are some people that are like, “Greg, I can help you.” But I watch what they do. And I watch the fruit in their life. And I want none of that.
And so to me, you can kind of feel it. I can feel people's energy, I can feel people's intentions, especially when I get around people. I can tell if you're full of s**t. I can tell if you've done things by any means necessary. For me, I look at the fruit in your life.
I mean, that's just me. To me that's really important. Like, I say, “Wow, you've done this and you've done that,” but I’m like, “Wow, look at the cost. And look at how many people were hurt along the way. That's a big deal to me as well because the instruction you're going to give me, I'm not going to take it.”
I look at the fruit in your life as well. I ask other people about the person. “So, what do you think of this guy?” “What do you think of this lady?”
That's some of the stuff that I use. That's one of the reasons why I understand how hard it is to find good coaches. And I’ve also realized that my situation is a little bit complicated because of how I coach others.
Because I know that there's lots of good people out there doing good in their fields, but their morals and their values don't line up with the students. And I know it's tough. I realized that I have a unique gift in that. I've worked on getting good at quite a few things, not just one thing.
And I also know that, not for everyone but for some people, the way that I have conducted my life and how I built what I built is in line with a lot of the people that work with me. So they're not just impressed with what I've done, it's how I've done it.
And I think that's what attracts people towards me. And that's what attracts me towards the people that I hire for coaching as well.
RB: What effect have your past coaching and the fruits of your previous labors had on your current coaching? I see the people that were an SSPT from the beginning and I see how they've kind of moved within your organization and they're helping to coach people now.
RB: So what effect does that have on your current state of affairs, the coaching that you have done in the past, and probably still ongoing? What effect does that have on the new people that are coming to you?
GT: It has allowed my businesses to scale with very little issues. Here, I'll explain.
So I hire from within. All my hiring is done from within. I treat my businesses like the mafia. You start off as Junior, Junior Boss. You start and then you work your way up. Because everything for me is about culture.
Let's take Alex Engar or Will Boyd. These are young guys in PT school. Knowing that, “Hey, you know what? I'm not feeling good about the way that I've been taught.” Okay, I take those guys under my belt three years ago or whatever.
And I take care of those guys. Those guys have pretty liberal contact with me. And they've had that for quite a few years. They know the level of care that I have given them. Chanel Yoder, Joseph Goji, Casey Coleman, Kyle Rice, Kevin -- these people are people that were coached by me.
They know that there's a certain level of care that I give to my clientele. So I would rather train them on the things that they're going to need to know to help solve the problems for the people that want to be coached by me but can't because of how busy I am now. And I know that more importantly, they are going to adopt the culture of what I've done and why they have fallen in love with working with me.
So what has happened is that my programs, whether it's at my clinics it's with what I'm doing as a business coach, or with what I have done with my virtual staffing agency, they're all growing. And they're growing very fast without lots of issues because I hire from within and the people know that there's a certain way that you have to take care of people.
“If you're going to work with Greg, there's a certain way that you have to treat people. You're going to have to be a man or a woman of your word. And if you're not, then you’ve got to get out.”
And so to be honest with you, people think “Oh, my gosh! How hard is it to work?” It really isn't hard. It's just that I ask them to treat the people the way that I treated them. They loved it, so treat them the same way. That's it.
Sometimes, they might bother you at 10 o'clock at night. All right, if you're up, answer them. Sometimes, they might ask for stuff on a weekend. If you're available, answer it.
Everybody knows that if you stay in his organization, he grows and he scales fast. I just continue to move the people up, so I only hire from within.
RB: Awesome. I love the Golden Rule.
GT: It's so damn simple. It really is. It's so simple.
It's so clear. It's so simple to do but it's just so simple not to do, because the other way is maybe faster. But it's reckless and not built on a solid foundation. That's it.
RB: Right. So I hope you don't mind me going here: you do a lot of devotionals, right?
I kind of know the answer to this question. But the impact that has on everything that you do, the way that you interact with people, the way that you bring them along the way that you bring them in with you, what impact does that daily devotion have on it?
GT: Okay, so here's the deal: the daily devotion is the end result. The coaching is just a mask.
I'm on this earth to be a servant for Christ. I'm on this earth to basically help save the lost. That is my purpose.
Again, that's just my beliefs and my mission. I'm just using my business success as a way to do it. It's just a mask. It's all it is.
So people come in, they come and they work with me. They only work with me because I'm rich and I'm good in business. And they're like, “I want to be like that guy.” “I want to do what that guy does.”
And that's fine. That's totally okay. It's no different than a football player that plays for the New England Patriots. People like him because he throws a football great. And he wins. Now, he has a platform, just like I do. He might have a bigger platform.
I don't know what he does with it. I know what I do at mine. The truth is, I have influenced initially because of my business acumen. Now, since I have influenced, it makes sense for someone like me to push this agenda.
My agenda happens to be my devotionals. My agenda happens to be in when I was at my lowest point in my life. I didn't turn to Ray, I couldn't turn to David, I couldn't turn to any of those people. I turned to my God.RB: Right. That's the only thing that's there.
GT: Right. And I don't know if anybody's ever been drunk. You've been drunk and next morning, you wake up yet? Actually throwing up, you're like, “Oh, my God! God, please, please make this stop.” I promise.
Okay, well for me, when I was on my last straw with my health, I made a deal with God at that point that if He gives me another shot not to leave this earth in my mid 30s, I promise I'll do more with what He will be giving me. I promise I will do more. So I'm just holding my end of the deal.
He gave me another shot, a second chance. And I'm just relentless about it. I think it's because I am relentless about it, I understand that it can be polarizing. And that's fine. That's okay.
But I have decided to build an organization where I'm not going to take money from anyone. I'm not going to be bought out by anyone. I'm not going to create any deals with anyone who doesn't understand that this is my main mission.
That's it and it's a great thing. Other people are seeing and watching it and my students are inspired by it. They're like, “Well, I don't feel that strongly about what you do.”
But you know what? I realized you can just do this thing on your own. It's basically empowering people all across the country and all across the world.
RB: Right. The trickle down effect is pretty amazing. The trickle down effect of the culture is, to me, what is the most amazing thing about the whole thing -- that there's a bunch of people who support one another, who are always there, who have one another's back, and who they can be, theoretically should be, competition for one another.
Like Katie. I love Katie. I'm building my own EMR. Yeah, I love Katie.
GT: Katie is amazing. I mean, Katie is helping so many people. You're helping people, you help Katie, Katie helps you.
Again, the only reason why people feel as though there's competition is because they're not empowered. And they have a massive ego. That's all it is.
There are so many healthcare professionals out there that need all of your different services and products. But most people are just super lazy. And they don't want to put in work and effort to go and find the people that they can serve.
They're just lazy. That's all it is. They're lazy.
And the people that aren't lazy understand that. I know for me, I can't help everyone, there's just no way. People are like, “Greg says he's just getting started.” I say that because I am.
How many broken, totally clueless healthcare professionals are there right now who are just doing the same daily grind and have absolutely no freaking clue that this world exists? They have no clue. I can't help them.
I want to do that a lot. We'll see. I'm not lazy. I know that there are so many people out there that need what I have. I could never help all of them. I know that if I was to do what I needed to do, I know that eventually I can have a football stadium where the people gather for an SSPT live.
RB: Right. I’m naturally there, I'm part of it. I see everything that's kind of going on and the way that the culture is and how it's totally different.
Like the group in the event, it's amazing to watch people -- when I watch people come to the event that haven't seen it before, and just to see their reaction to how people interact like David. He came in and he was just absolutely blown away.
GT: Which David are you talking about? David Herzberg?
RB: Herzberg, yeah.
GT: David Herzberg is a freaking beast. This guy is amazing. He was actually just here this past weekend, too. He's so awesome. I love that guy.
RB: Yeah. love them, too. He was with David Bailiff.
GT: David Bailiff is amazing as well.
RB: Yeah. Just to see how people see that, people care about one another and they embrace one another. That culture kind of comes from your coaching.
The caring about one another, that golden rule that we were just talking about, how do you create that culture? Because there are a lot of people out there that are trying to do this, trying to create this culture and this family relationship that 500 to 600 people now have.
How is it that you are able to coach people on this culture and get them to assimilate your culture as their own?
GT: I just feel like people do what they feel like doing. And I know that I feel like helping people in a way that feels good to me and to them. This is not like I don't have a system for that.
I just want to take care of people in the same way I want to be taken care of. I don't want anyone to look at me and to prejudge me because of the color of my skin, because of my nationality, or because of anything else. That's it.
So why? Because I've felt what that feels like on the other side.
That's it. Let's not make this thing any more complicated. All I've done is treat people in a way that I want to be treated.
That's it. I'm not going to judge people that they don't know things about business or marketing, or this or that. Once upon a time, I didn't know anything, either.
So I'm not going to look down on anyone. I'm not getting my self-worth and feeling good about myself through any of you. I get that from the home.
I'm fine. I am here to help but I want people to feel good. So, that's it.
I just feel like that's how I've trained and how I have just taken care of every single student. And whether it's 500 or 600, whatever the heck it is now, or it's 20, it doesn't matter. Just treat people well. That’s it.
Yesterday, I was out with my daughter. Before I started my day of coaching calls at nine o'clock, my daughter and I went out to the beach. And we're walking on the beach and I just waved at people.
About eight out of 10 people don't wave back at me but 2 out of 10 do. My daughter was like, “Daddy, do you ever get hurt or offended when people don't wave back at you?” I said, “No.”
I was like, “Here, watch this big. Just watch this.” So the next person comes up, I wave at them. And a person was kind of like “Hmmm.” Then I said, “Watch this.” I said go ahead and turn around.
When that person went by the next person who crossed that person, that person waved at them. I was like, “See, it works.”
It works. Look, people unfortunately were in a world where everybody's a super skeptic because people haven't worked on themselves. They're doing and putting stuff on Facebook or Instagram or this and that, but they're doing it for their ego. “Oh, my gosh! I'm doing it for the lights again and for the comments.”
Listen, man, I'm not doing it for that. I'm doing it because I want to help people.
Do I end up getting like a lot of the other great byproducts with it? Yeah, I do. But I didn't always. It didn't matter.
I just trained people the way that I did it. That's it. I just treat people the way that I did it.
And it's like, “Look, if you want to do it my way, this is how you do it. If you don't want to do it my way, that's totally fine.”
But it looks like most people want to do it my way. Because it feels good. Not just feels good to who they're doing it too but it feels good to them.
Now, Ray, don't you have a kid?
RB: Yeah, I have three.
GT: You have three. Okay, so let me ask you something: when the birthdays come around, doesn't it feel good when you give them a gift?
RB: Oh, absolutely.
GT: It feels amazing, right? Okay, this is no rocket science here. It just feels good to get people and see people happy because of something that you did. That's it.
If you don’t like that feeling the way I like that feeling, then I just find other people that are willing to be coached who like that feeling. So as you're giving, as you're helping people, and as you're serving them, you actually feel good.
Now, there's lots of people who feel like I'm giving, I'm serving and helping, and nothing good is happening to me. They don't feel good by giving and serving. Well, those people don't need to work with me.
I'm not your guy. Go find some other loser. That's not me. But if you feel good, like I do, when you serve and you give, then I'll show you how I did it. Because while I did all that and the money wasn't there, I felt just as good as I feel today.
RB: Right. And honestly, it's got to come from, I love what you just said, it has to come from that point. It has to come from the point of you just love it. You love it.
Because there are times that things suck. Like that things suck, they're just not fun. They're not good sometimes.
Things aren't going the way you want. And to persevere, you have to have that passion, you have to have that love for what you're doing.
GT: Yeah, you really do. I mean, you have to have either a love for what you're doing, or you have to have a love for your current situation.
There are times I want to tell you it's not like every single day I want to work on “Oh my gosh, what a great day. It’s amazing, amazing.” And I even said this to one of my students yesterday, I think I just have a little bit more perspective than most. And what I mean by that is like, look, I'm from a third world country.
There's a certain perspective that I have on just how amazing things are in the United States of America. Okay, just certain perspective, right? The fact that I can even open up a business at the age of 27.
It's just like, man, what an opportunity. How amazing is that? Right? Okay. And then, like, even days where we were broke at the clinic and I was going through just lots of financial.
I was just, like, wow, I actually have a clinic. How freakin cool is that?
RB: That’s just right.
GT: I don’t know, there’s just a certain perspective that like I never and then like, even today, it's not like every day is easy to do this stuff. But I'm just like, wait a minute. All these people want to be coached by me.
How freakin cool is that? Here, can I give you a story? Like yesterday I was such in an amazing state of gratitude and tell you what happened.
So one of my PTAs that used to work with me, she left a year and a half ago, she married her college sweetheart who came back into her life and they moved to Atlanta. I was so sad to lose her. She had been working with me for four and a half years.
She called me yesterday. Now, Carolyn never just call me. And she knows how busy I am. She called me so I knew something was up and I was finishing up a call with a student.
And I said, you know, I'm going to call her back. So I called her back real quick. I was like, “Yo, what's up? Are you okay?”
So, you know, initially I'm scared. I'm like, “Oh, my gosh, did somebody die” or you know, whatnot. She's like, “No, I gotta tell you something, I gotta tell you something that just happened.”
She's like, “So you know, Greg, I've been a stay at home wife and now mom, for the last like year and a half. And now I'm going back into the workforce, but it's been hard.” She's like, “In Atlanta, there's just not a lot of jobs for PTA.”
So she's like, “I put out 26 resumes. And I got a call from this lady named Kerry.” She's like, “Do you know, this person?” I was like, “Tell me the person's last name.”
And I'm not gonna say the person's last name on here. But I said a person named Kerry. I was like, I don't know that.
I said, “You know, I think so.” I was like, it's definitely not one of my clients. But I feel like maybe I've seen the name.
Maybe the person shared a live stream of mine. She said that the person called her back and said, “Look, I don't have a job right now at my clinic. But I saw that on your resume you had as a reference, Greg Todd.”
She goes, “Yes.”
She goes, “Well, Greg Todd has transformed my practice.And I am part of this organization. And I'm going to get you a job.”
And she just called me to say, “Greg, thank you.”
Like, no, it is freaking amazing. I'm just grateful for a lot of things. I'm grateful for all the opportunities, grateful for people that listen to my message.
I'm grateful for the fact that I can hear people, like, they can feel comfortable enough with me to be able to tell me the pains that they're going through. And I can help solve some of their problems or direct them to other people that can solve their problems. I'm just grateful, just grateful.
And I just hope people on their journey on whatever they're doing in business entrepreneurship just freaking be grateful man and stop just being a crybaby. Just be grateful for what you have in front of you. And have gratitude every single day.
Don't look at “Oh, my gosh, it’s the drag.” Look, I have the opportunity to change people's lives in a way that I want to change their life. And the way that I want to do it.
And that's just an amazing opportunity. And I will never take that for granted Ray, never.
RB: Right. And I know a lot of people are grateful for you and I'm one of those.
GT: Thank you. I appreciate it.
RB: Well, no, I mean, and I told you this story before and I'm going to be perfectly honest, I'm still in a tight spot with the development that we have going on not just how crazy development is and development costs. It is just insane. But you know, I feel grateful every morning that I wake up that I am able to do it.
That I'm able to try to change people's lives. Try to give somebody their life back in bed. That's what drives me.
GT: It's just amazing. It's amazing.
I mean, look at this right now, like for me, I'm just I'm looking at this. And I'm like, “Okay, we've got multiple people on the live.” You're in what state?
GT: You're in Pennsylvania. I’m in Indian rocks beach, Florida. I'm grateful for the fact that I can be at Indian rocks beach, Florida, you can be in Pennsylvania and we can have people in different parts of the country listen to a conversation that you and me are having.
Just that right there, just how amazing is that? It's just amazing. It's absolutely amazing.
And I think most, we sometimes just lack perspective on just how amazing we have it. And how amazing we have to and by the way, we're doing all that and we're not even having to pay a penny. Facebook's not charging you $500 to do this which they really could.
They really could. Right? I'm not charging anything. I really could but no, you know, we're good.
Like, hey, it's just amazing. There's just so much gratitude that I have for so many situations that most people never even take stock in it. They're not even grateful for it.
I am. I am. So I'm just thankful.
RB: Same brother, I'm in the same boat. And I have one more question that I would really, really like to ask you.
There are some people in the group, a lot of people in the group, are already know you, already know about you. To somebody that's out there, one of the things you said earlier about there's anybody on here and nobody on here.
Some advice for those people on coaching, for those people that are trying to get started but are getting disheartened. They try to get started but they're running into roadblocks. Things are going slow.
Maybe they're doing this or coming on Facebook and they get on and there's nobody there. They do that two or three times and there's 1, 2, 3 people on their live stream.
What advice do you have to give them? What coaching tips do you have to give them?
That would help somebody through that spot.
GT: Yeah. Before I give, I'm going to give you two options of the answer I can give. Do you want the sugar coated version or do you want the real hard truth version?
RB: Well, let's do the hard truth version. Why would you change now? Well, I want to hear the sugar coated version because I've never heard that from you.
GT: Okay, all right. So the sugar coated version is “Just hang in there. I hope things will get better for you.” Okay, that's it. That's a sugar coated verse.
The hard truth is you don't respect business. You don't respect business because if you did, I'm not saying that you can't have feelings, but if you're thinking of quitting that means that you don't respect business.
So here's what I mean by that. You go to school, for four years at least, to get an undergraduate degree. Probably pay anywhere between 40 to $60,000 for that. You then spend another three and a half years, I'm assuming this group's a lot of physical therapist, am I right?
GT: Right. You spent three and a half years, most of you well over six figures, to learn how to do something at the lowest level of value and do it at the entry level of doing it. Coming out your first day of you being a licensed physical therapist, you freaking suck.
And you spent three and a half years to do it. And throughout the journey, you will say stuff like, “Man, this test was hard.” You like you ain't going to quit and you're like, “I spent too much money on this. I'm quitting.”
I'm just saying it's hard, bro. I'm just saying it's hard. But you really think about quitting. You think about it.
But you don't respect business. If you respect business, in the same way you respect traditional education, we wouldn't even be having this issue. But you don't respect it.
What you're hoping is business can get you out of a rut and out of a situation that you don't like. And you want it to happen fast and you want it to happen now. If every single person in this group respected business in the same way they respect the traditional education model, every single person would be operating and doing things in a way that would, I would say pretty much everyone with all the resources that you all have, you could probably get to mid six figures to seven figures within five to eight years.
But you don't respect it. And because of that, here's what you do. You do a Facebook Live and one person comes on and instead of saying, “Wow, I just did a live on my phone. And one random person came on and gave me their attention.” You say, “Well, it's not as big as SSPT live. So this sucks.”
You don't respect it. When I started, I did 449 broadcasts on a platform that is not Facebook Live. And then my first 50 broadcasts, I did not have more than 10 people ever viewing.
The energy that I saw today was no different on those first broadcast. Because I respect business and most people don't. The fact that one random guy named Calvin would listen to me in Georgia was an honor.
Perspective, my friend, most people don't have it.
RB: I love the analogy of talking to people about PT school because that's what my current thing, it's been almost six years now and that's what I keep saying to everybody. I'm in school. I'm still in school.
GT: You know what’s so funny? You said earlier, most people don't have the money to invest. No one had the money to invest in PT school.
Who seriously, as you all listen to the live or the this replay, how many of you paid for PT school in full before you started your first day? How many of you paid for the whole thing?
Oh, you know, I'm gonna pay for it in full. Yeah, let me pay for it in full.
How many people did that? I would be shocked. Actually, if you could put that as a thing in the group -- how many people did that?
Yeah. Because you respected traditional education.
GT: You respected it, you didn't have the money. But you did it. Because you respect the status, the title, the feeling of being able to call yourself a doctor, whatever that is, you have massive respect for it.
You just don't have respect for business. It’s not that business is hard. So you don't respect it. That's it.
RB: Right. I would agree completely. There's a lot of people out there that expect to learn business, just willy nilly.
Like, I'm just gonna do it. I'm just going to start and unfortunately I learned that way. Right?
GT: We all started out that way, we all do.
RB: That was how I learned. And then I started realizing that there's people out there that know this, that have done this.
Perfect example, I have a software, I have to start marketing this software. I don't know how to market a software.
But you know what, there's tons of people out there that do. That have done it before, that have been down that road, have already hit all the pitfalls. And that's what really, really, really brought me to coaching was the realization that I can make these mistakes myself or I can have somebody else say, “Hey, look, watch out for this. You don't want to fall in there.” or I can fall in there and learn the hard way.
GT: I mean, here's another thing, too. Again, I just think if people aren't coachable, then they really shouldn't. They really shouldn't have any type of influence or dominion over anyone.
They just shouldn't because they're not coachable. So that's one aspect of it. But I also think, as well is, the fact that you just said, “Look, I saw that I could avoid pitfalls.”
Here's the deal. Let me be honest with you all, like Michael Jordan got coached by Phil Jackson. Did Michael Jordan not had any pitfalls after being coached by Phil Jackson? No, he still had pitfalls.
Roger Federer has been coached by Ivan Ljubicic. Has he not lost any matches?
There was this thought that if you get a coach, your coach is not good if you actually still have a failure. You're going to have failures because it's called life. You have no freakin perspective.
RB: Right. Your teachers aren’t God, they are coaches.
GT: Yes, they are coach. You have to practice, you have to wrap it out. It's just lack of awareness and lack of respect for business.
That's it, right? You had teachers in PT school and those teachers talk to you and you're not going back to those teachers when you don't get great outcomes with a patient that the outcomes were maybe beyond your control or maybe you just weren't good enough at the time.
You don't go back to your teacher and like “Oh my teacher sucks.” No, because you respect it.
You respect it. So at the end of the day, sorry, I know, that's the hard answer. And hopefully, you all still love me, if you don't, you know, Oh, well. But you know, that's really it.
And if you understand that, then you're good. Respect business. And I said to myself, “How can respect business?”
Where am I spending most of my time today? I'm spending most of my time learning business. Okay, I respect it. I respect it.
And because of that, I don't have all these false starts. I'm not like, “Oh my gosh, I'm three months in, it's not working. Let me stop.” See that stupid because that's losing momentum, where so many people so many of these young entrepreneurs, they lose momentum all the time because they don't respect it.
They stop, they don't keep on going. Their personal integrity is being crushed because they're gone for three months. And then all of a sudden, when something hurts, they come on back, “Hey, what’s up. I’m back.”
No, I'm not working with you. You're a freaking quitter. I'm not going to work with you.
I'm going to trust you with myself. With me, you see me keep on going, keep on going, keep on going. I'm no smarter than you.
I'm no better than you. I just respect it and you don't.
RB: Right. And love the idea that, number one, you have to be relentless, you're going to fail. You have to be relentless. And if you aren't, you're not going to get the reward.
GT: You shouldn’t and you should not. It's actually in the world's best interest that you don't win because what's going to happen when you're in my situation?
What’s going to happen when that's your view? What are you going to do then?
Are you guys going to go and you're going to chill out and just going right on? No. You see, it doesn't change for me because I was there when there was nothing.
So now when there's a whole lot, it doesn't matter. It's actually in the world's best interest for people that are quitters, not to get it.
RB: Right. And they don't, that's how it works. The people that put in the time, the people that put in the work are the people that get the reward.
RB: The people that are relentless.
GT: Right, right. That's it.
RB: All right. Well, I'm going to let you wrap this up because I don't want Mrs. Todd coming to Pennsylvania and laying the smack down on maybe I took up some of your date afternoon away.
GT: It's all good. It's all good.
RB: But I just want to thank you.
GT: No man, I want to thank you for letting me share this time with you and your audience. And yeah, that's it man.
Be great, man. Just keep on grinding.
RB: Same and you keep helping people. And we'll keep pushing over here.
Keep pushing over here and keep growing together.
GT: Awesome. Thanks, brother. Appreciate you, man.
RB: I appreciate you today. Have a great afternoon.