Ray Berardinelli: Hello! I'm so excited to finally going to get the Facebook Group boss, Mike Chua, on. For those of you who haven't seen this out there, Mike has two Facebook groups: one with 30,000 people and another group with over 10,000 people.
He is the admin of those two groups. If anybody has ever tried to grow a Facebook group, you know how difficult it is to get people on here.
There's captain. I was just saying about you being the admin of two groups, how you were able to get into those groups just by coming in and just serving the population.
And then, they made you an admin because you are putting out great content and just serving all the people within the group, which is amazing. Like everybody, I always thought that I was going to have to grow my own group. I was going to have to do all these on my own.
And honestly, that's what I'm currently doing. But you know, there are people like you out there that found another way that are just doing it through service to other people.
That's pretty amazing, man. So, would you mind telling us that story?
Mike Chua: Well, here's the thing. I wanted to start my own group, like the Alzheimer's Dementia group and stuff like that. And I've been putting up content and everything. I was having a hard time bringing in people and was just adding people left and right, and realized that it’s not really quality but just random people that I'm adding.
And I said, “Well, let me look for other support groups.” And then, I've seen that support group called Alzheimer's and Dementia Support group. I think it has less than 10,000 people that time.
I just kept on serving that group. Then the administrator said, “Hey, Michael. Why don't you just help us out and do this for us?” I said, “Yeah, why not?” So that's how you do it.
RB: So you do one group called the Alzheimer's Support group while you also wrote the book, MisUnderstanding Dementia. What is your second group?
MC: It's called Alternative Careers for Rehab Professional. It was founded by Bethany, a speech therapist.
Do you know how smart she is? She created different groups using that concept: Alternative Careers Group for Speech Therapists, Alternative Careers Group for OT, Alternative Careers Group for whatever.
She did that, and a lot of people were asking about physical therapy. So she decided to put that own group for rehab professionals.
And it was growing and growing. I think it was less than 1000 or 2000 members at that time, I can't remember. And I said, “Hey, do you need help with this?” And she said, “Yeah. I need a PT doing this.” I said, “Okay. Well, I'll help you out.”
I started doing that. She made me a moderator. Now, I'm the admin with Emma. Actually, Meredith is also part of that moderator group.
RB: Cool. Mike, you seem to always be putting content out on both sides of that. How do you do that? Everybody wants to grow a Facebook group within their target audience.
And how do you keep coming up with the content that you keep coming up with for your groups? I mean, I know what you're doing in SSPT. I'm sure some people would like to hear you share that because that was pretty amazing when I saw you doing that.
How do you keep coming up with all this content for both of these groups?
MC: You know what, that's very funny. First, you have to identify what they really need. Just like what you're doing providing that Workshop Wednesday, I think you just find out what are their needs.
So in that Alzheimer's-Dementia Support group, I have the book, the self blog. Then the blog itself becomes a post. And we just put those information there, whether it's a blog post, a picture, or a video. We keep on repurposing that.
I created the book 365 Daily Tips for Dementia Caregivers. It's basically 365 daily tips. My virtual assistant (VA) does make sure to post all these pictures and the tips in that. Then we sell the book with that picture on it. We are just repurposing everything.
RB: Yeah. Tasha is awesome. She's been helping me out a lot. Thank you for that.
MC: Yeah. We can't do everything. But if you've got a VA - shoutout to our VA, Natasha - you can just delegate everything to her, and she'll take care of it - posting pictures with your name on it, obviously. So you get that exposure.
Obviously, you don't want to spam but I told her just put pictures there, no educational stuff, and expecting nothing in return. But now, we are “admin moderator” in that group.
We have the power to put down, “Hey, by the book…” or something like that. So that really helps now.
RB: Yeah, yeah, yeah. How many books do you have now?
MC: For myself, we got three. In total, we've got five.
RB: Including SSPT books?
RB: Sweet. Well, you did a lot of work putting all those together. Getting everything from everybody and getting that all put together.
MC: Actually, it's very easy. You know?
MC: Yeah. You got your VA.
RB: So basically, I need to bring Natasha on and talk to her about how she does it.
MC: How can I find 365 tips for caregivers? I'm like, “Well, why would I do it?” You ask somebody to do it.
I said, “Okay, I think we need to do 10 tips for Dementia caregivers. I want to level up. Let's put that at least every day.” So now, we got that 365 daily tips.
Do you think I did all of this? I had somebody do this. It's called ghost riding. You know, ask somebody to do it for you. Delegate.
That's the key there - delegate. I mean, Greg Todd has been advocating this delegate or die.
Just like us physical therapist, we can't do the treatment. All we need to do is just do the evaluation and delegate the treatment to your assistant. Then you come back and do their reassessment and stuff like that.
Same thing with writing a business or creating a group like this: introduce yourself, you'd be the authority. But if you need more repetition when it comes to the content, ask somebody to do the content for you.
That's the reason why you got content manager or people or something like that, or social media manager.
RB: Correct. Then you just bring other people on that know more about stuff than you and let them talk.
RB: Within that content though, there's got to be some portion that got to come from somewhere. There's got to be some sort of base.
Do you follow the people in your group? Do you pay attention to what they're talking about and then just post off of that? Is there any method to the madness? Or do you just fly by the seat of your pants?
MC: You know what? That's true. And that's a very, very good question.
And I like what you would say, I feel like Luke just finding out that Darth Vader is my dad. Yeah, Master Jedi.
Actually, we always do this. We're all therapists here in this group. It's basically asking the right question.
So what do they really need?In that Alzheimer's Dementia group that I have, they always ask the question on why my parents are agitated. And if that's the question that they're asking, that's the post that I'll be doing. I will put up a post there, “Hey, why is my mother always agitated?” And then I will find them the solution, which is very easy.
You know, we're therapists. We know that. Same thing with any type of group that you're trying to develop, ask the right question.
RB: Right. And you seem to be really good at just doing small things to get people engaged within the group. Asking just small, unrelated questions that are going to trigger responses within people or within the group and getting activity.
Any tips for that? Like for anybody in this group is looking to create a group or looking to create activity within their own page, whether it be their physical therapy page or maybe a group that they have.
MC: You're right. You just Google social media questions to improve interaction in your group.
There's this one really long blog post about how to improve your interaction within your group. Basic question like what we're doing with the alternative.
RB: I think Mark Zuckerberg is shutting you off because you keep getting cut off. He's like, “You're telling all my secrets? I have got to shut Mike Chua off.”
MC: Yeah. Right. So it's very simple.
Ask simple questions like, “What is your favorite book?” Then you've got all these people answering this question because everybody has a favorite book. Or ask a two-choice question like, “Would you rather go to the beach or to the mountain or something?” It's very simple.
Then you can recreate that and use those types of question within your group. If you were at PT, for example, you're a crossfitter, and you have a CrossFit group and you want to ask, “Which do you prefer for today? Do you prefer doing snap, squats, or whatever?” And then people will be like, “Oh, I love this type of exercise. Murphy 100 or whatever.”
And then you have that increase in participation. Obviously, that's a double purpose too. There's a lot of people interested in doing Murphy or whatever exercise, and then now you do a post about Murphy, “Hey, this is the proper way of doing Murphy and stuff like that.”
In my case with dementia, I would ask them, “Hey, which is more..” I'll give them two choices, obviously.
“What do you want me to talk about this Thursday dimension training? Do you want me to about incontinence or behaviors?” Then obviously, they're going to talk about behaviors and then boom! I'm going to talk about behaviors for the next week.
RB: Nice. I like it. That's funny that you mentioned that I did one of those questions on “What's your favorite business book in the group?”
And then the same thing happened. All of a sudden, I got all this engagement. All these people were commenting because everybody's got a favorite business book. If you're in business, you've got a favorite business book.
Mike, any insights you would like to share with the group? I also know that you do a ton within your group as far as trying to interview people to bring them on like that.
During SSPT, you we're pulling us all aside one by one, just grabbing everybody and pulling them aside so that you could interview them for the group, which was pretty awesome. I was impressed with the way you were working when everybody else was just having a good time.
MC: You know what? That's the one thing that we really need to do. Like what Jim Rohn said, “You are the average of the five people you're hanging out with.”
And you want to interview people who are actually doing better than you. That's why I reached out to you because I know you guys are doing better than me. And you want to do that because it's going to be a double whammy. That you want to go into that.
This for example, you want to go into a group up there or whatever, you interview them and you ask them, “Hey, how did you do this?” And then all of a sudden, you already got your audience in them.
What I'm doing with the Alzheimer's and Dementia Support group? I don't know if you know Teepa Snow, she is actually the guru when it comes to dementia.
Everybody's like, “Well, you got to check out Dr. Mike Chua for dementia.” And then somebody was like, “Well, you got to check out Teepa Snow. She's the best.” And I know she's the best. I can’t even go to her level because she's the number one when it comes to dementia.
You know what I did? Why would I beat that lady and she is the number one when it comes to dementia? So what I did is I keep on reaching out to her.
And now I had an interview with her. And now I can put my name Dr. Mike Chua with Teepa Snow. Boom!
And that's traffic to our website. And they were like, “Oh! Dr. Mike Chua and Teepa Snow collaborating. That's awesome.” So they think I'm in her level now because I interviewed her.
Interviewing is the best way to do this, to improve your group.
RB: Cool. All right, Mike. Well, thank you so much for taking the time, I'll let you go there.
I know you're busy. But thanks for coming and sharing some of your insights with everybody. It's kind of funny you said that because that's why I wanted to talk to you in bringing you here. You're just really, really good with the Facebook group.
I just can't even tell you. I mean, I see what you're doing, I see the way that you interact. I see the way that you get people to interact with you the way that the group is growing around you.
You're the primary interaction that I see in both of those groups that whenever I'm looking at stuff I'm saying, “Here’s Mike Chua.” You're the primary guy and that's why I wanted to bring you on because you’re just like said: you're the Facebook boss.
MC: I think I was just at the right time and at the right place.
RB: You are being modest.
MC: No, that's the truth. I think I was just at the right time at the right place.
And same thing with seeing the patient, most of the time, we can't reproduce the pain of the patient, right? Like, “I've been having pain on this back, I've been having pain on this knee,” and then like, “How can reproduce this pain and really know what kind of diagnosis is this? Is it medial knee problem or lateral knee problem?”
And if we're on the right time, in the right place, in the right area on how to reproduce that pain, you hit that pain point. Then you can tell the patient, “This is the solution.”
Same thing with me, the only reason why I was able to tap into those group because I was in the right time and in the right place in hitting those pain points for those admin in those group of people.
RB: Right. But there's one important thing there: you just like the other thing, you put in the work to. Just like with physical therapy, you got to put in the work, you got to put in the time to know what you're looking for - to be able to be in the right place at the right time to find the right solution.
And that's kind of what you do. You get in there and you work your way into being the right person, at the right place, at the right time. And that's really impressive, man. I really admire you for that.
Just like when you're looking at that knee, I said, you’ve got to understand what's going on. You have to work your way in to knowing to be the right person in the right place, at the right time. And that's really what you do, buddy. You just find a way to work your way and to be that right person in the right place at the right time.
And really admire you for it, man.
MC: Hey, we're all here together. We're all here to bring up the best in our people not only in their alternative careers group but also to our patients. We have a responsibility to share our knowledge.
We don't want to be selfish and just keeping the knowledge to ourselves. Information is out there. It's just a matter of who are getting the information. Is it from a physician? Is it from the physical therapy clinic on the other street?
Might as well get it from you. And you provide that valuable information and be the best that you can be for that person.
RB: Right. But you’ve got to put yourself in that position.
MC: That's right.
RB: All right, Mike. Well, thank you so much for your time. I hope you have a great evening with your family there.
And thank you again for doing this buddy. I really appreciate from the bottom of my heart, Mike. Just a super great guy and I always look forward to talking to you.
MC: Appreciate you man. Go PT Builders! Is that a group?
RB: Yeah. PT Business Builders. You just plug Greg Todd though. That's PT Builders.
That's Greg Todd's group.
MC: Somebody interviewed me on the Generational Leadership Summit. It's like, he was interviewing 40 different influential people around the world. And he's going to do that Generational Leadership Summit.
And then, I was like the Gen X guy and he wanted me to do a quick promotional video and then all impromptu. As I said, “Well, go ahead and watch the Generational Leaders Summit. Go Gen X!” I was doing that, too. Like, “Oh, gosh! We're going to put that video in our front page.”
We're all praising right?
RB: Yep. All right, Mike. Thanks again for your time, buddy. I hope you have a great evening with your family.
MC: You, too! God bless you, man. Thank you. Keep it up. PT Business Builders. Go PTBB!
RB: Alright, cool.
MC: That’s PTBB, right?
RB: Yep, that's us.
MC: #PTBB. Always remember #PTBB. Don’t forget: “P” as in Power, “T” as in whatever, “B” as in Boy. Something like that.
RB: Thanks, brother. I’ll see you.
MC: I'll see you.